Chipotle Mexican Grill tau tshaj tawm nws thawj zaug Super Bowl tshaj tawm xyoo no los qhia txog kev ua liaj ua teb ntawm nws cov neeg muag khoom. Thaum lub npe loj dua zaum tawm ntawm qhov kev ua si xyoo no, lub sijhawm huab cua tau nrawm los ntawm cov neeg tuaj tshiab xws li Chipotle. (Ib qho kev lag luam 30-thib ob thaum lub sijhawm ncaws pob yuav teeb tsa cov tuam txhab rov qab txog $ 5.5 lab xyoo no, me ntsis tsawg dua 2020 tus nqi kwv yees li $ 5.6 lab.)
Chipotle yog ib qho tsis tshua muaj yeej ntawm kev sib kis thoob plaws hauv kev lag luam hauv khw noj mov. Cov saw hlau burrito tau pom nws cov kev muag khoom digital ntau dua peb npaug hauv nws ob lub hlis dhau los, thiab nws cov khoom lag luam tau nce 72% xyoo tas los, nce nws cov nqi lag luam rau $ 41.9 billion.
Chipotle's ad aims kom cov neeg siv khoom rov qab los rau nws lub tsev noj mov los ntawm kev tsom mus rau nws "khoom noj khoom haus nrog kev ncaj ncees" cog lus thiab seb nws muab nws cov khoom xyaw li cas. Hauv kev lag luam, ib tug me nyuam tub nug seb burrito puas tuaj yeem hloov lub ntiaj teb. Nws kwv yees yuav ua li cas nws tuaj yeem hloov pauv yam khoom, los ntawm kev tso pa roj carbon tsawg kom ua rau cov neeg ua liaj ua teb zoo siab dua.
Hauv tsab ntawv tshaj tawm Chipotle tau hais tias nws ntseeg tias tus kabmob kis tau hloov pauv cov neeg siv khoom mus rau "cov zej zog tsom mus rau zej zog," ua rau lawv paub ntau ntxiv txog qhov cuam tshuam ntawm qhov twg thiab lawv siv lawv cov nyiaj li cas.
Tau qhov twg los: cnbc.com