Txhawb nqa nws cov khoom lag luam ntsug, Kroger Co. tau nthuav tawm kev sib koom ua ke nthuav dav nrog cov neeg ua liaj ua teb sab hauv Gotham Greens.
Cov phiaj xwm hu rau Kroger kom nthuav tawm Gotham Greens tsim rau yuav luag 1,000 lub khw muag khoom thaum kawg ntawm lub xyoo no, nce los ntawm ntau dua 300 lub khw tam sim no, Cincinnati-based supermarket loj tau hais nag hmo. Tsis tas li ntawd, kev nthuav dav txuas ntxiv ntawm Gotham Greens cog-raws li dips, ua kua ntses thiab hnav khaub ncaws yuav ua rau lub hom phiaj ze li ntawm 2,000 Kroger cov khw muag khoom thoob tebchaws.
Gotham Greens ntiav cov txheej txheem loj hlob hydroponic hauv cov tsev cog khoom siv hluav taws xob hnub ci, tso cai rau nws cov liaj teb siv txog li 95% dej tsawg thiab 97% tsawg dua av piv rau kev cog qoob loo, Kroger tau sau tseg. Cov kev ua liaj ua teb no, nyob rau hauv lem, ua kom lub hom qoob loo loj hlob, sau thiab xa cov uas tsis yog-GMO, tsis muaj tshuaj tua kab tsis muaj tshuaj tua kab thiab tshuaj ntsuab 365 hnub ntawm lub xyoo, ua rau lub neej ntev dua thiab txhawb nqa Kroger cov kev siv zog txuas ntxiv los tsim cov zaub mov ruaj khov dua. system, tus neeg muag khoom hais tias.
"Peb zoo siab los nthuav peb txoj kev koom tes nrog Gotham Greens thaum peb ua haujlwm ua ke kom coj cov khoom tshiab, hauv zos, zoo thiab kav ntev rau peb cov neeg siv khoom nyob rau hauv ib puag ncig kev ruaj ntseg," Dan De La Rosa, pab pawg lwm tus thawj tswj hwm ntawm tshiab kev muag khoom ntawm Kroger, tau hais hauv nqe lus. "Gotham Greens 'lub xeev-ntawm-the-art, kev nyab xeeb-tswj tsev cog khoom txo cov hnub cov khoom siv ntawm kev sau qoob loo thiab peb lub khw rhawv, thaum tshem tawm cov teeb meem huab cua tsis txaus ntseeg thiab txhim kho cov khoom zoo thiab lub neej txee. Cov xwm txheej no thaum kawg txo cov khoom pov tseg, ob qho tib si hauv khw muag khoom thiab hauv tsev neeg siv khoom. "
Gotham Greens tau ua tus muag khoom Kroger txij li xyoo 2020, thaum lub hom phiaj thawj zaug pib nws cov khoom hauv khw muag khoom King Soopers faib. Cov phiaj xwm hu rau Gotham Greens 'cov nplooj ntsuab thiab cov tshuaj ntsuab kom txuas ntxiv nthuav tawm thoob plaws King Soopers, Ralphs, Dillons, Frys, QFC, Fred Meyer thiab xaiv Kroger banners khw muag khoom raws li tus neeg cog qoob loo qhib lub tsev cog khoom tshiab thoob plaws lub tebchaws, Kroger tau tshaj tawm. Lub Gotham Greens cov khoom noj tshiab hnav khaub ncaws, cov kua ntses ua noj thiab cov khoom siv cog qoob loo uas "packed nrog cov nroj tsuag," ua haujlwm tsawg kawg nkaus thiab siv cov khoom xyaw zoo, suav nrog cov tshuaj cog qoob loo, cov tuam txhab tau hais.
Los ntawm lub caij ntuj sov no, Brooklyn, New York-based Gotham Greens yuav muaj thiab ua haujlwm 13 lub tsev cog khoom, hla ntau dua 40 daim av, lossis 1.8 lab square feet, thoob plaws California, Colorado, Illinois, Texas, Georgia, Maryland, Virginia, New York thiab Rhode. Island.
"Kroger thiab Gotham Greens koom nrog kev cog lus los tsim kom muaj kev noj qab haus huv ntau dua thiab sib npaug, muab tib neeg thiab peb lub ntiaj teb ua ntej ntawm txhua yam peb ua," said Viraj Puri, co-founder thiab CEO ntawm Gotham Greens. "Nrog rau kev nce huab cua thiab cov teeb meem cuam tshuam txog cov teeb meem cuam tshuam nrog peb cov khoom noj, nws tseem ceeb dua li yav dhau los los coj cov kev daws teeb meem tshiab ua liaj ua teb uas loj hlob cov khoom lag luam zoo thaum siv cov khoom muaj nqis tsawg dua. Gotham Greens tab tom loj hlob sai, thiab peb tos ntsoov yuav coj peb lub npe mus rau kev lag luam tshiab hauv lub hlis tom ntej. "
Kroger tau ua haujlwm hauv thaj chaw ua liaj ua teb ntsug, ua haujlwm nrog cov neeg cog qoob loo xws li 80 Acres Farms thiab Infarm. Tshaj tawm thaum lig 2019, kev koom tes nrog Infarm, lub nroog Berlin-raws li kev ua liaj ua teb hauv nroog, coj cov khoom ua liaj ua teb nyob rau hauv Kroger's QFC khw hauv Washington xeev. Thiab nyob rau hauv 2021, Kroger dov tawm vertically ua liaj ua teb zaub ntsuab thiab zaub los ntawm 80 Acres mus rau ntau pua lub khw muag khoom tom qab 32-storey pilot pib thaum lub Kaum Ib Hlis 2019.
Ib qhov chaw: https://www.winsightgrocerybusiness.com